Dateline NBC “My Kid Would Never…Bully” Video Links Now Available


+Works™ is a Houston-based, grassroots, nonprofit organization created by parents and supported by educators, mental health professionals and community leaders in our mission to get ahead of bullying with positive talk and action. We offer our own +Works™ integrated +™Family and +™School programs and will be expanding our +™School program beyond its current six-school pilot stage as well as piloting a +™Athletics program in the fall.

Teachers and principals are asking us how they can get a copy of My Kid Would Never…Bully to show in their schools.  PLEASE NOTE: We are happy to provide the URL above to connect you with the Dateline NBC video links on, but have no access to copies of the program itself.

We agree that this Dateline NBC program is a robust wake up call to parents, educators, coaches — and ALL adults — about the power and responsibility of the bystander. It is also an important new teaching tool as we all search for effective ways to show children HOW to stand up to bullying behavior in our families, schools and communities.

Bullies only do what bystanders allow. Children only do what adults allow. Our children, our students, learn to find their voices when they witness us finding ours in a way that’s constructive, not retaliatory.  As we say at +Works™, cognizance is the first step to progress. To act, we must first be aware. Courage is the second step — speaking up is the only way forward. And connectednessstanding together, arms locked in solidarity on this issue — is the final step in this important process that we propose as a way forward for our families and communities.

We can take the negative, make it a positive and work for peace and positive/authentic change in our communities.

4 Responses to “Dateline NBC “My Kid Would Never…Bully” Video Links Now Available”

  1. Melissa Sullivan says:

    Hello– I am a school counselor in a 4,5,6 Upper elementary building in Western Pa. . We have adopted, recently, the Highmark (Olweus) anti-bullying program in our school just this year. It is going OK but we need all the help we can get, especially ( and surprisingly ) in getting parents to support our efforts. I happened to tune in last night and was VERY impressed. How can I get a copy of the videos shown last night. The scenarios were sadly familiar to me, but I think that if the kids could see the power of the bystander in action, it would make an impact. I envisioned showing them at an assembly for my 5th and 6th graders. We did have some videos for them to view but, unfortunately, the situations were not as realistic and the kids in the videos were a bit younger (a big no-no if you are trying to reach this age group). Can you please let me know how I can get a copy of this excellent program? Thank you– Melissa Sullivan, school counselor, Eden Hall Upper Elementary School, Gibsonia PA

  2. Ana Brocksmith says:

    I really think the show is a great tool to show kids…bullying situations are so difficult for kids to deal with…especially when you are the bystander…pressure from both sides…knowing in your heart that it is wrong…or siding with the bully to be part of “the group”.

  3. Christy Dumas says:

    I watched this show when it aired and was amazed. It gives such a realistic view as to what is going on in our schools today. I am glad to have stumbled across these links, so I can now share with my students.

  4. Michael S. says:

    I found that this segment was a lesson for todays teenagers, who think that just because they bully, others… that it’s okay… NO-! it’s not… yes I had to go through a similar experience during my teens, however.. it was me myself, that finally took into my own hands to speak up and say something to that bully-person, and from that time on, I had no problem facing my fears. The simple fact, also was that I was called faggot, queer, and all those hurtful words, that a boy can be called. I now face anyone who thinks, they can have the upper hand on me, and educate those who needs it. thanks good topic and show nbc